money matters
From Walter Isaacson's "How to Save Your Newspaper" in TIME, Feb. 16, 2009
Henry Lue, a co-founder of TIME, disdained the notion of giveaway publications that relied solely on ad revenue. He called that formula "Morally abhorrent" and also "economically self-defeating."That was because he believed that good journalism required that a publication's primary duty be to its readers, not to its advertisers. In an advertising-only revenue model, the incentive is perverse. It is also self-defeating, because you will eventually weaken your bond with your readers if you do not feel directly dependent on them for your revenue...
"One thing you do is prevent good software from being written. Who can afford to do professinoal work for nothing?" Bill Gates on sharing BASIC code, 1977
Henry Lue, a co-founder of TIME, disdained the notion of giveaway publications that relied solely on ad revenue. He called that formula "Morally abhorrent" and also "economically self-defeating."That was because he believed that good journalism required that a publication's primary duty be to its readers, not to its advertisers. In an advertising-only revenue model, the incentive is perverse. It is also self-defeating, because you will eventually weaken your bond with your readers if you do not feel directly dependent on them for your revenue...
"One thing you do is prevent good software from being written. Who can afford to do professinoal work for nothing?" Bill Gates on sharing BASIC code, 1977
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